Beating out your competitors to attract the best employees: Strategies to deal with the Great Resignation
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Date
Feb 04, 2022 -
Time
13:00 PM EST -
Duration
60 Min
Overview:
The so-called “Great
Resignation” is providing a real challenge to employers in the U.S. and even in
some other western countries. It is tough to attract workers even as turnover
rates are reaching historic highs. The challenge is greatest for employers in
hospitality and restaurants, but even employers with professional and technical
employees are facing increased turnover rates and recruiting/talent acquisition
challenges. Employers are experimenting with many approaches to attract
first-rate talent while also working to drive down turnover rates—particularly
for their most productive or high potential workers. These approaches go far
beyond merely increasing wages, though it is also true that employers are
trying out higher starting wages, signing bonuses, longevity awards, spot
bonuses for those who arrive on the first day of work without ghosting their
employer, and much more. Few employers are aware of the vast research on the
most effective ways to attract and retain workers, and that research provides
valuable insights to practical, proven ways to acquire and retain talent. This
session will describe both strategies for talent acquisition while also
reviewing how to drive down turnover.
What Will You Learn:
Participants in this session will hear the answers to these questions:
· What are 10 proven
ways to attract top talent?
· What are 100 proven ways to reduce turnover?
· What are some innovative ways to attract talent?
· Why are traditional approaches to employee recruitment largely a waste of time when they do not focus on the employment brand?
· How can you avoid employment ghosting after spending the time and money on talent acquisition?
What Will You Achieve:
· Attract new workers
· Keep existing workers
· Identify employment brand to use in attracting & retaining workers
Who Should Attend:
· All Employers
· Business Owners
· Company Leadership
· HR Professionals
· Training & Development Professionals
· Trainers
· Administrators
· Managers/Supervisors
· Employers in all industries
· Small Business Owner
William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is a Professor of Learning and Performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. He is also President of his own consulting firms-Rothwell & Associates, Inc. and Rothwell & Associates, LLC. At Penn State University he heads up a top-ranked graduate program in organization development/change. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles-including 127 books in 7 languages. Before arriving at Penn State in 1993, he had nearly 20 years of work experience as a Training Director and HR professional in government and in a multinational business.
As a consultant he has worked with over 50 multinational corporations including Motorola, General Motors, Ford, and many others. He has traveled extensively and has visited China 83 times and Singapore 32 times-among many other international travels. He had 20 years of full-time work experience in HR in both government and business before becoming a professor 28 years ago. In 1997 he and his wife founded a small business-a personal care home for the elderly that employed 27 workers. That company was sold in 2017.
His most recent books include Virtual Coaching to Improve Group Relationships: Process Consultation Reimagined (CRC/Productivity Press, 2021); Increasing Learning and Development’s Impact Through Accreditation (Palgrave, 2020); Adult Learning Basics, 2nd ed. (ATD Press, 2020); Workforce Development: Guidelines for Community College Professionals (Rowman-Littlefield, 2020); Human Resource Essentials for Small Business and Startups (Society for Human Resource Management, 2020).
1.0 HRCI Credit Hours (Applied)